Posted on January 9, 2013 by Marketing Charts staff
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day from a computer, tablet and/or mobile phone.
Specifically, among American social network users:
- 18-34-year-olds report spending 3.8 hours a day;
- 35-49-year-olds report spending 3 hours per day; and
- 50-64-year-olds report spending 2.4 hours per day.
Here are some other interesting facts:
Female social networkers spend almost 40% more time daily with social media sites than men (3.6 hours vs. 2.6 hours)
Those with low education levels spending more time than those with high education levels (3.5 vs. 3);
- Business owners spending almost 50% more time than those who don’t a business (4.4 vs. 3);
- Senior executives and decision-makers spending 40% more time than those not in that position (4.2 vs. 3); and
- Unemployed social networkers spending 3.5 hours a day on social media, versus 3 hours for the employed.
Overall, 71% of respondents across the 24 countries reported using social networks for an average of 3.6 hours per day.
About the Data: The Ipsos data is based on a weighted sample size of 12,000, from an online survey conducted between November 6th and 20th, 2012 across 24 countries, with adults aged 18-64 in the US and Canada, and 16-64 in all other countries. The US data is based on a sample size of 500.
This article: Social Networking -Average American User : more than 3 Hours Per Day , was republished from marketingcharts.