Here are 7 Tips that can Help You Improve Your Marketing Efforts in 2014:
1. Time to Get Social
Be sure to be active on Facebook, Twitter, Instagram and Linkedin. Engage in conversation with your customers, Share their posts, like their pages and be sociable!
2. Increase Your Testimonials.
Your clients will want to read them in order to feel comfortable with their decision and know that you are the best provider.
It’s time to ask your current and past customers to write a review and say if they’ve been happy with your product or service.
3. Incorporate a Mobile Marketing Strategy
Your customers are on mobile phones. What does this mean to you?
It means more consumers are using a mobile device than ever before.
How does your site look on a mobile phone/ mobile device? Is it mobile friendly and easy for a mobile user to navigate?
Are you using mobile coupons, QR codes, and SMS text messaging? There’s a mobile world happening, and if your business isn’t reaching the mobile consumer, you could be losing a chunk of business.
Did you know that over 84% of people use a mobile device at home? It’s not just when they’re on the go.
4. Your Marketing Materials
Today’s consumers want transparency, they want to know you, your business; business is more personal than it was before. Do you let your business’s personality shine? Does it show in your website and your marketing materials?
5. Email Marketing
Communication with your customers and prospective customers is important!
You can send a monthly newsletter or an article that your customer would benefit from, or send a special deal; Email Marketing helps build and maintain relationships.
6. Double Check Your Advertisements
Are you advertising on the Net? If so, make sure that the verbiage you have in your ads are ‘powerful direct response ads’ that compel the reader to contact you …and not just general information ads.
7. Test and Measure
The key to creating effective marketing efforts is to test track and measure the effectiveness of your marketing efforts.
It’s time to evaluate what’s working and what’s not.