Posted on January 9, 2013 article by: MarketingCharts staff
The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012, according to a new report from Walker Sands. That 23.1% share represents an 84% hike from 12.6% in Q4 2011, and is based on an examination of web consumers are spending more time accessing the internet from their mobile phones.
Results from a Prosper Mobile Insights survey released on Jan 2013 showed that 34.7% of American smartphone and tablet owners surveyed said they would spend more time this year with their devices,
The Walker Sands report also breaks down mobile traffic by platform, finding that 35% of traffic in Q4 2012 came from the iPhone. The share of traffic generated from the iPad was 17%, meaning that iOS devices accounted for a majority 52% share of mobile traffic.
Android and BlackBerry moved in the opposite direction, with Android share of 43%,.
This article: consumers are spending more time accessing the internet from their mobile phones , was republished from marketingcharts.